One of the aims of the music festival was to re-establish Camberwell as a great neighbourhood in London for going out at night – particularly for live music. The organisers needed a cool way to get party-goers between 7 venues in one neighbourhood, without them getting lost or distracted.
THE SWARM created an augmented reality guide for mobile. This is a guide that allowed users to look through the cameras on their smartphones and then laid information about the location of the venues directly into their field of vision. With a “Take Me There” button, the music lovers could get a map directly from where they were standing to their next desired venue.
Get in touch with us to find out about getting an augmented mobile guide to your next big event or exhibition.
THE SWARM is a digital creative company that works with the television, film and culture sectors. We are based in the UK and work globally.
Services we provide include:
:: Creative & technical strategy
:: Design services
:: Mobile consultancy
:: Concept development
:: Workshops & Training
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