THE SWARM’s Managing Director, Jason DaPonte, was quoted saying, “Audiences growing up with the net have an expectation to be part of the story … If we’d tried to do Endz2Endz as a conventional film it would have been all about them and us, patronising and judgmental. By helping them create their own stories with some additional guidance, the end result is 100% theirs and totally authentic.”
The article co-incides with Endz2Endz being featured as a cross-media community media project at the Sheffield International Documentary Festival (DocFest) and the publication of the sixth edition of its online magazine.
THE SWARM is a digital creative company that works with the television, film and culture sectors. We are based in the UK and work globally.
Services we provide include:
:: Creative & technical strategy
:: Design services
:: Mobile consultancy
:: Concept development
:: Workshops & Training
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