Case Study: BBC Mobile content & product development

Developing content and products for the mobile space isn’t as simple as ‘take our website and make it small.’  In his role at BBC Mobile, Jason DaPonte worked to quadruple the reach of BBC Mobile.

 

 

 

 

 

 

 

 

 

 

 

 

 

Challenge

To develop a content proposition and products that drive growth and delight audiences

Solution
Research and planning across audiences, competitors and technology to build informed content plans and product roadmaps

Results
Nearly quadrupled reach in just over 3 years, increased audience appreciation and numerous industry awards

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