Case Study: BBC Mobile strategy

The mobile space holds commercial and creative opportunities – if you get it right.  THE SWARM has extensive experience developing successful mobile strategies using a variety of techniques and tools that can be done independently or collaboratively with your organisation.

 

 

 

 

 

Challenge
Develop a product and audience strategy for a quickly changing marketplace that would guide development towards 2012

Solution
Scenario planning techniques and audience research analysis were employed to build a framework of realistic, but divergent, directions

Results
Re-usable tools including a book and videos produced for use in regularly reviewing and iterating strategy within realistic parameters

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