Stroome is positioning itself as the social network where web’s most collaborative online video editing and social networking community — a place where anyone with a camera and a point of view (students, journalists, sports enthusiasts, travelers, advertisers, marketers, corporations, educators) can work together or individually to polish, publish and promote their content to a potential audience of millions.
A proof-of-concept site went live and the founders then engaged THE SWARM to help them develop a mobile strategy and determine how they could best begin to incorporate mobile functionality into their product suite.
To help the founders of Stroome develop a mobile strategy and product plans that would help them succeed, within the resource constraints of a start-up.
THE SWARM carried out competitive brand and functional research, examined market placement and conducted focus groups and co-creative sessions with Stroom staff and users to build and test a product strategy.
Stroome now has a long term direction for its mobile product development as well as plans that integrate mobile development with their web development plans to help achieve the best use of resources.
Contact us for more information about these types of services.
THE SWARM is a digital creative company that works with the television, film and culture sectors. We are based in the UK and work globally.
Services we provide include:
:: Creative & technical strategy
:: Design services
:: Mobile consultancy
:: Concept development
:: Workshops & Training
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