Fringe! The First Love Project

When Fringe! – London’s gay and lesbian fringe film festival – wanted help with creating a digital film project and on their mobile strategy, they came to THE SWARM for help.

The First Love Project

Fringe! wanted to create a place where people could easily share their stories and have them communicated to as wide an audience as possible to help spread the message that love is a human right – regardless of the subject’s sexuality. THE SWARM worked with the Fringe! team to create a branded look for the project and to develop channels on Vimeo, YouTube and widgets to promote these channels and to create seed content for the campaign. We also carried out filming and community engagement to build content for the project.

The project is now live at The best entries were curated and screened as part of the festival and continues to collect online submissions.


THE SWARM developed a mobile web app for the festival that provided full listings and social functionality for the event, gave guidance and interfaced with some of the festivals art projects. We also custom designed a map to help users of the app to explore one of the festival’s art projects using their phones.

Contact us to learn more about how we can work with you to help with video, mobile and other digital projects for your events and festivals.