Standing out from the crowd with your marketing campaign is getting harder than ever. Most of us are throwing spaghetti at the wall and seeing what will stick, trying to be more creative, more viral, and just better than our competition. Sometimes it works and sometimes it blows up in our faces.
Some companies and tactics have been able to break through and make a truly viral campaign that helps – here are just a few of our favourite tactics.
SEO Reigns Supreme
Search Engine Optimization (SEO) has continued to reign supreme thanks to the power of Google. SEO is a specific style of posting content, creating webpages, drafting landing pages, and putting everything together. It is a science that not everyone can get because it isn’t as obvious as it looks from the outside in – you need a professional to do it correctly.
Most companies start small by blogging or building a few keyword-optimized pages. However, you need to go much further if you want to rank in Google’s top positions and have an effective SEO campaign.
The Rise Of The “Sponsored Content”
YouTube, Instagram, Twitter, and other social media platforms have all given rise to a completely different kind of marketing – influencer marketing. While celebrities and athletes have always been spokespeople for specific brands or products, the internet has taken it to a whole new level. Whether it is one of the Kardashians selling your tea that claims to make people pretty or you are using Rhett and Link to promote your furniture store, there are so many good examples of effective sponsored content out there. It is better to get someone who can be creative and not make it seem like a straight advertisement.
Of course, using a celebrity who is famous only on social media can be tough – there are a lot of rules that you need to follow.
Changing A Name – If Only For A Bit
You may have heard about it when a famous restaurant called IHOP (The International House of Pancakes) up and changed its name to the International House of Burgers (IHOB). This was a marketing campaign to show that the struggling restaurant sold more than breakfast foods. And it worked – sort of.
To start, the internet went absolutely crazy over the name change. While many of the responses weren’t positive, it started to get the restaurant’s name out there again. There were thousands of stories written about the change and it earned over 30 billion social media impressions. And, at the end of the day, burger sales increased.
Go For The Funny
There are people over a certain age who cannot say the words “What’s Up” without thinking of a commercial dating back to over two decades ago when two friends talked on the phone and said “Whassup,” to each other. Some people still even use the phrase on a daily basis.
Commercials and advertisements that make people laugh will almost always be memorable. Some of the best advertisements from the last few years were those that made people laugh – especially those on the Super Bowl when most people watch for the commercials.
Music For A Memory
If you add a song to your campaign, you are much more likely to make it memorable. For example, there are certain songs that we cannot listen to without thinking about all of the poor animals out there without parents – and then you want to adopt them.
Or maybe a song comes on and you think about a specific car that you always wanted to try. While it may not pay off right away, eventually that song will become enough of an earworm that you may just check it out when you go to purchase a new car.
No matter what, being creative and trying something new is the best way to make your brand stand out. While you should be careful and ensure that you are saying what you want to say, don’t be afraid to think outside of the box. For more information about search engine optimization, feel free to reach out to JSA Interactive, an online marketing company.