MIPTV's Connected Creativity Experience Hub was an exhibition designed show the entertainment industry the future of digital entertainment.
How learning - both formal and informal - will change in light of new mobile technologies was the subject of the latest talk from THE SWARM given at Learning Without Frontiers.
Why location-based mobile services matter to your media business, right now is the title of a new column by Jason DaPonte on media-intelligence site The Media Briefing.
MuseumNext recently quoted Jason DaPonte, Managing Director of THE SWARM on tablet strategy, in a recent blog post, 'What Can the iPad do for Museums?'.
Stroome is positioning itself as the social network where web’s most collaborative online video editing and social networking community — a place where anyone with a camera and a point of view (students, journalists, sports enthusiasts, travelers, advertisers, marketers, corporations, educators) can work together or individually to polish, publish and promote their content to a potential audience of millions.
THE SWARM has worked with curators artists to create an installation that is part of a community-lead effort to regenerate Brixton Market, in south London.
Jason spoke about trends in the mobile space including about playfulness re-emerging in digital utilities and the power of 'freemium' business models in the space, as well as looking forward to invisible and wearable displays in the augmented reality (AR) space.
The power of storytelling in communicating with audiences and creating value for consumers on mobile devices will be the topic of a talk called Tell Me a Story - to be given at MEX - the Mobile User Experience conference in London on 30 November.
"From an ethnographic perpective, they're going to populate a space we haven't seen used that much before, which is portable but mainly within the home. It's the type of device that you can curl up with on a sofa and watch a film or read the Sunday paper,"
The mobile space holds commercial and creative opportunities - if you get it right. THE SWARM has extensive experience developing successful mobile strategies using a variety of techniques and tools that can be done independently or collaboratively with your organisation.
Developing content and products for the mobile space isn't as simple as 'take our website and make it small.'
The Future is Mobile for many companies and brands. No one will deny mobile is growing like wild; but the big quesion is, "How do we understand this space and how do we deal with it?"