10 Things We’ve Learned Working In Digital

Don't panic. We’ve not taken a leave of our senses - this is one of the 10 lessons we’ve learned about working in digital throughout our careers.

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We’ve been named as finalists in the IC Tomorrow Digital Innovation Contest on Data!  Please cross your fingers for us as we compete for the prize to work on developing a project with the

British Library.


We just worked with our friends at MEDEA to hack the future of public transport (following on our success with TubeTap).  

See how the hack went at: http://trafficjamsession.mah.se/


BBC Connected Studio

THE SWARM has been working with the BBC Connected Studio to develop new ideas for digital services.

The studio connects BBC developers with commercial counterparts in a 2-day creative environment to develop new ideas for digital services with BBC content. We have recently worked on the BBC IX4, News Archive and Weather & Traffic labs.

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MIPDoc Digital Sunday

MIPDoc's Digital Sunday examined the future of documentary creation and distribution and was curated by The SWARM's Jason DaPonte.

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The biggest Cannes buzz so far?

Discover #transmedia
game/doc @FortMcMoney:
@davduf @gillesfrei


— MIP Markets (@mip) April 6, 2014


We love buzz. See a selection of coverage of our work and buzz we're creating here.


Facilitation is core to what we do. We believe that taking our clients and partners on a creative journey with us is the best way to success. We provide workshops and training in a variety of forms and facilitate the creation of content with audiences. See some of our work in this space here.


Design is one of our specialities. We provide our clients with a full range of design services that cross content, interfaces and branding to create compelling digital experiences. We also specialise in early-stage product and service design and prototyping. See some of our work here.


We 'get' digital and leverage our thinking skills to help our clients find success in the digital world. We provide analysis and strategy for broadcasters, arts organisations, museums, content owners and software startups. See some examples below.


15 Postcards We Wish We Sent from SXSW

We didn’t make it to SXSW in Austin - but if we had, we’d have been sending some great postcards to you, our friends and partners!

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We're working with Documentary Campus to create a day for documentary makers, filmmakers of all kinds and other... http://t.co/dmMehKtssl

— The Swarm (@EnterTheSwarm) April 1, 2014


Immersive Media: Ghost Town

Ghost Town is an immersive journey exploring the transformation of a place in time that investigates the Heygate Estate - a 25-acre wide ghost town in the heart of London, less than a mile south of Westminster, once home to 1,200 families.

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Mobile Game: A Spanner In The Works

A Spanner in the Works is a new location-specific mobile history game for kids that let's them travel back in time to explore historic photos of their area and battle an evil, time-travelling villain.

The game opens up new opportunities for children to explore local history and for improving the overall shopping experience for parents.

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How do you say “The Swarm” in Chinese?
该 群
- That’s how!

YLE logo 2012

YLE Transmedia Development

YLE is Finland's national broadcaster, and The SWARM recently completed three labs working to develop new transmedia formats with their television teams.

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Games & Film: Meet The World Brain

A new game experience supports the Sundance-nominated documentary Google and the World Brain; reminding us that, on the internet, not everything is as it seems...

The launch supported the US-premier of the film on Al-Jazeera America and represents a radical new way of marketing a serious documentary; bringing gaming, Facebook marketing and filmmaking together to strengthen the call to action.

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Talking digital art at The ThinkShop

The Finsbury Arts festival in London recently held a ThinkShop – a host of 10 minute mini-lectures on a variety of art-related subjects.

Jason showed the audience with a talk about what an art-gallery experience might be like in the future by hosting a wireless exhibition.

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Royal Danish Orchestra – In Case of Emotions

We just finished designing a data visualisation interface for this live experience with the National Danish Orchestra. See how audiences express their emotions - via mobile - during the live performance.

The project was done in conjunction with MEDEA, Die Asta Experience and PortaPlay.


Interactive Experience: Burning The Books

We all owe someone something. What do you owe?

Alinah Azadeh acts as debt collector and servant to The Book of Debts - a large tome that she fills in each location she visits with the stories of debts owed by the people of that community. She then recites and burns the book as a public act of ‘absolution.’ THE SWARM has created a website as a way to contribute to a digital version of the book.

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MIPTV 2013

For the third year running, THE SWARM has worked on curating and hosting the programme for MIPTV - including MIPDoc and MIPCube - the world's leading TV industry event.

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Transmedia Documentary: Causa Justa

Causa Justa is a social-justice documentary series that airs on 16 countries on the Latin American news network, TeleSUR.

THE SWARM spent a week in Venezuela working intensively with the production team on creating a transmedia strategy for the programme's next series in conjunction with Televisión América Latina.

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Digital Arts R&D Workshops

During 2012 and 2013, THE SWARM facilitated a series of workshops across the UK for the Digital R&D Fund for the Arts.

The workshops were full-day collaborative activities designed to help build strong ideas and teams with arts projects, technology providers, and researchers.

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