The Future is Mobile for many companies and brands. No one will deny mobile is growing like wild; but the big quesion is, “How do we understand this space and how do we deal with it?”
Jason DaPonte has helped companies and brands, large and small to deal with this challenge. Below is a video of a talk he gave while working at the BBC to help them build understanding and competence in the space. He also gave a similar talk at Ogilvy Digital Lab’s Mobile Day, which is available on their site.