Case Study: BBC Music concept development

 

 

 

 

 

                                                         

Developing new digital concepts – using LEGO!

Challenge
To challenge a team’s traditional thinking so they could collaboratively develop a new creative strategy to drive growth

Solution
Use consumer research and specially designed workshops using LEGO to get team to embrace user-centered design principals and generate ideas

Results
A new product/service offering was designed incorporating the ideas developed – some to launch very soon!

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